Skip to main content

Chapter 15

 How Home Depot Brings on the Innovation by Marycruz 

Every year Home Depot awards the newest innovation and for 2019 it was an lawn mower. The description is as follows; “ The ergonomic fit and high-accuracy cutting power of the Cub Cadet ULTIMA Series ZT1 50 FAB Zero-Turn Riding Mower by MTD raises the bar for durability without sacrificing operator comfort. The “zero-turn riding capability” allows faster mowing time. Dual LED headlights provide brighter, longer, broader light for working before dawn or after dusk. For a more even cut with fewer clumps and stragglers, the mower features a 50 in. heavy-duty fabricated deck with a reinforced AeroForce cutting system.” This could be very beneficial for someone who has to any grass work or has big fields to cover. A person who buys this would have to go through a high-effort decision to purchase this often but it would most likely benefit a landscaper or a person with a large field of grass who needs some time to cut it during the day and then if needed to be able to use it at night as well. Below is a picture of the product.

Home Depot Innovations 

By: Niousha Khosrowyar 


The Home Depot was named one of the world’s 50 Most Innovative Companies for 2017 by Fast Company. The Most Innovative Companies list. honors leading organizations who best exemplify nimble business and impactful innovation.The Home Depot was honored for its bold e-commerce strategy and efforts to integrate the digital and in-store shopping experience. Here’s a look at five innovative moments in the company’s recent history. The retailer’s mobile app, for example, leverages AR technology to let customers place virtual items into the real world via their phones. It also uses voice-activated search and in-store GPS to help shoppers find the exact product they need.Home Depot associates work side-by-side with students at the Home Depot Technology Center at Georgia Tech to test and develop new technologies. And at a company where technology is everywhere, building a pipeline for talent is crucial. 



Comments

Popular posts from this blog

Chapter 12

  Home Depot: Targeting Specific Genders by Marycruz  Women are often targeted because of their role in household purchases. Home Depot knows that women iniciate 80% of home improvement projects and therefore makes women a target market. A way that they are marketing to them would be by the different colors of house paint and home decor accessories for easy room makeovers. Many products are geared toward gender specific needs. Even their advertising has shifted to be more female-friendly and focused. Recent print ads show a young couple perusing the curtain and fixture aisle, while television campaigns depict a family walking into the store with mom and dad, hand-in-hand and junior all in tow. He’s pulling a little red wagon suggesting that he can shop there, too. The messaging here is clear. The Home Depot is a great place to shop and comotable for the whole family. That is a message that applies to women.  Home Depot Target Market By: Niousha Khosrowyar   Home Depo...

Chapter 1 and 2

Topics under chapter 1: Understanding why Consumers shop in the first place by Marycruz      Businesses look at understanding consumer behavior and trends so they can create goods and services that consumers will want. Home Depot is a great example of why consumers continuously buy home goods and why they visit the store. Home Depot offers products such as home appliances, hardware, and offer installation services. Mainly everything a consumer who owns a home or lives in an apartment might need.      Once they are there they go through the process of making decisions on whether to buy the product or not. Let’s visualize a consumer going in to shop and how they process making decisions. The first reason a consumer might want to visit Home Depot is that they need something for home improvement. They recognize their problem which could be that they need a new refrigerator because they know that the one they currently have is not keeping their food cold...

Chapter 8

  How Home Depot Uses Framing to Attract Customers by Marycruz   One of Home Depot marketing strategy is using broad differentiation to bring in customers. It includes offering unique products or services to comete against other home improvement retailers like Lowes. The second strategy that they use is cost leadership to maintain leadership in an increasingly tough competitive market. Home Depot’s objectives are to offer high quality service and products. For example, the customers include carpenters or contractors will be able to find what they need at a low cost and by framing their commercials and their slogan which is, to be able to find everyday low priced items. With framing their marketing with their slogan, “ More Saving. More Doing” they will remain at the top of stores customers will buy from.    High-Effort Consumer Decisions By Alejandra Gonzalez In high-effort decisions, a consumer takes steps in order to make the right purchases. At first they decide w...