Chapter 11

Topics under Chapter 11

How Home Depot is marketing to different ethnic groups by Dean

The United States attracts different people around the globe because of economic opportunities. Each region is unique because the demographics can consist of different ethnic groups. Thus making it hard for brands to communicate with their consumers. Home Depot did a great job of fixing this issue by encouraging its workers to use their native language to help their customers. In-home depot they wear aprons as a part of their work uniform, the company allows its workers to customize it by adding pins and patches that represent their culture, interest, or group. Not only it’s a great conversation starter but also if there's a language patch it can notify consumers who're struggling with English to communicate with their native language.

https://corporate.homedepot.com/newsroom/culture-orange-apron

With the growing diversity here in the United States, it’s important for brands to add strategies that will help communicate to its consumers that are from a different ethnic background.

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Chapter 1 and 2

Topics under chapter 1: Understanding why Consumers shop in the first place by Marycruz Businesses look at understanding consumer behavior and trends so they can create goods and services that consumers will want. Home Depot is a great example of why consumers continuously buy home goods and why they visit the store. Home Depot offers products such as home appliances, hardware, and offer installation services. Mainly everything a consumer who owns a home or lives in an apartment might need. Once they are there they go through the process of making decisions on whether to buy the product or not. Let’s visualize a consumer going in to shop and how they process making decisions. The first reason a consumer might want to visit Home Depot is that they need something for home improvement. They recognize their problem which could be that they need a new refrigerator because they know that the one they currently have is not keeping their food cold...

Chapter 4

How Homedepot placed their brand on top of the consumer's taxonomic category By Dean This section is about impression and being “the brand” on top of people's minds when they’re thinking of something to satisfy their needs. When something gets broken in the house or apartment people think of going to Home Depot to buy parts. That’s when you know a brand is at the superordinate level, It’s the level in the taxonomic category where consumer classifies it as the pioneer in that sector. Home Depot was able to position itself in the knowledge structure of their target consumers by being consistent with their marketing communications and by defining key schemas . One of the most identifiable schema that Home Home Depot has is its brand image ; it's favorable, unique, and easy to remember. Since designing a brand image is not an easy task The company has gone through ample time of research and iterations. SOURCE :https://corporate.homedepot.com/newsroom/orange-sign-building...

Chapter 15

How Home Depot Brings on the Innovation by Marycruz Every year Home Depot awards the newest innovation and for 2019 it was an lawn mower. The description is as follows; “ The ergonomic fit and high-accuracy cutting power of the Cub Cadet ULTIMA Series ZT1 50 FAB Zero-Turn Riding Mower by MTD raises the bar for durability without sacrificing operator comfort. The “zero-turn riding capability” allows faster mowing time. Dual LED headlights provide brighter, longer, broader light for working before dawn or after dusk. For a more even cut with fewer clumps and stragglers, the mower features a 50 in. heavy-duty fabricated deck with a reinforced AeroForce cutting system.” This could be very beneficial for someone who has to any grass work or has big fields to cover. A person who buys this would have to go through a high-effort decision to purchase this often but it would most likely benefit a landscaper or a person with a large field of grass who needs some time to cut it durin...

GROUP 7 HOMEDEPOT

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