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Chapter 11

 Topics under Chapter 11


How Home Depot is marketing to different ethnic groups by Dean


The United States attracts different people around the globe because of economic opportunities. Each region is unique because the demographics can consist of different ethnic groups. Thus making it hard for brands to communicate with their consumers. Home Depot did a great job of fixing this issue by encouraging its workers to use their native language to help their customers. In-home depot they wear aprons as a part of their work uniform, the company allows its workers to customize it by adding pins and patches that represent their culture, interest, or group. Not only it’s a great conversation starter but also if there's a language patch it can notify consumers who're struggling with English to communicate with their native language. 

https://corporate.homedepot.com/newsroom/culture-orange-apron


With the growing diversity here in the United States, it’s important for brands to add strategies that will help communicate to its consumers that are from a different ethnic background.

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