Chapter 11

Topics under Chapter 11

How Home Depot is marketing to different ethnic groups by Dean

The United States attracts different people around the globe because of economic opportunities. Each region is unique because the demographics can consist of different ethnic groups. Thus making it hard for brands to communicate with their consumers. Home Depot did a great job of fixing this issue by encouraging its workers to use their native language to help their customers. In-home depot they wear aprons as a part of their work uniform, the company allows its workers to customize it by adding pins and patches that represent their culture, interest, or group. Not only it’s a great conversation starter but also if there's a language patch it can notify consumers who're struggling with English to communicate with their native language.

https://corporate.homedepot.com/newsroom/culture-orange-apron

With the growing diversity here in the United States, it’s important for brands to add strategies that will help communicate to its consumers that are from a different ethnic background.

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Chapter 4

How Homedepot placed their brand on top of the consumer's taxonomic category By Dean This section is about impression and being “the brand” on top of people's minds when they’re thinking of something to satisfy their needs. When something gets broken in the house or apartment people think of going to Home Depot to buy parts. That’s when you know a brand is at the superordinate level, It’s the level in the taxonomic category where consumer classifies it as the pioneer in that sector. Home Depot was able to position itself in the knowledge structure of their target consumers by being consistent with their marketing communications and by defining key schemas . One of the most identifiable schema that Home Home Depot has is its brand image ; it's favorable, unique, and easy to remember. Since designing a brand image is not an easy task The company has gone through ample time of research and iterations. SOURCE :https://corporate.homedepot.com/newsroom/orange-sign-building...

Chapter 1 and 2

Topics under chapter 1: Understanding why Consumers shop in the first place by Marycruz Businesses look at understanding consumer behavior and trends so they can create goods and services that consumers will want. Home Depot is a great example of why consumers continuously buy home goods and why they visit the store. Home Depot offers products such as home appliances, hardware, and offer installation services. Mainly everything a consumer who owns a home or lives in an apartment might need. Once they are there they go through the process of making decisions on whether to buy the product or not. Let’s visualize a consumer going in to shop and how they process making decisions. The first reason a consumer might want to visit Home Depot is that they need something for home improvement. They recognize their problem which could be that they need a new refrigerator because they know that the one they currently have is not keeping their food cold...

Chapter 12

Home Depot: Targeting Specific Genders by Marycruz Women are often targeted because of their role in household purchases. Home Depot knows that women iniciate 80% of home improvement projects and therefore makes women a target market. A way that they are marketing to them would be by the different colors of house paint and home decor accessories for easy room makeovers. Many products are geared toward gender specific needs. Even their advertising has shifted to be more female-friendly and focused. Recent print ads show a young couple perusing the curtain and fixture aisle, while television campaigns depict a family walking into the store with mom and dad, hand-in-hand and junior all in tow. He’s pulling a little red wagon suggesting that he can shop there, too. The messaging here is clear. The Home Depot is a great place to shop and comotable for the whole family. That is a message that applies to women. Home Depot Target Market By: Niousha Khosrowyar Home Depo...

GROUP 7 HOMEDEPOT

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