Chapter 11

Topics under Chapter 11

How Home Depot is marketing to different ethnic groups by Dean

The United States attracts different people around the globe because of economic opportunities. Each region is unique because the demographics can consist of different ethnic groups. Thus making it hard for brands to communicate with their consumers. Home Depot did a great job of fixing this issue by encouraging its workers to use their native language to help their customers. In-home depot they wear aprons as a part of their work uniform, the company allows its workers to customize it by adding pins and patches that represent their culture, interest, or group. Not only it’s a great conversation starter but also if there's a language patch it can notify consumers who're struggling with English to communicate with their native language.

https://corporate.homedepot.com/newsroom/culture-orange-apron

With the growing diversity here in the United States, it’s important for brands to add strategies that will help communicate to its consumers that are from a different ethnic background.

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Chapter 10

Topics under chapter 10 How Home Depot makes sure that their customers are satisfied By Dean In this chapter our class learned about what consumers feel and think after a purchase they’re either going to be satisfied or dissatisfied. It’s important for brands to perform and deliver at every step in the consumer’s journey because it costs more to acquire a new customer than to keep one, and one negative review trumps 12 positive reviews. That’s why Home Depot offers an exceptional return policy to keep its customers satisfied and a chance for them to make things right if something goes wrong. I remember buying a plant and after two months it died, I took the plant back and Home Depot refunded me with no questions. I was dissatisfied with my plant purchase and after returning it and getting a replacement It satisfied me as a consumer. Check it out here: https://www.homedepot.com/c/Return_Policy Home Depot: Expectations and Performance by Marycruz Home Depot knows that it must liv

Chapter 8

How Home Depot Uses Framing to Attract Customers by Marycruz One of Home Depot marketing strategy is using broad differentiation to bring in customers. It includes offering unique products or services to comete against other home improvement retailers like Lowes. The second strategy that they use is cost leadership to maintain leadership in an increasingly tough competitive market. Home Depot’s objectives are to offer high quality service and products. For example, the customers include carpenters or contractors will be able to find what they need at a low cost and by framing their commercials and their slogan which is, to be able to find everyday low priced items. With framing their marketing with their slogan, “ More Saving. More Doing” they will remain at the top of stores customers will buy from. High-Effort Consumer Decisions By Alejandra Gonzalez In high-effort decisions, a consumer takes steps in order to make the right purchases. At first they decide what's important

GROUP 7 HOMEDEPOT

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