GROUP 7 HOMEDEPOT

  Home Depot: Compensatory Consumption by Marycruz  After reading the chapter, the first thing that came to mind was how popular succulents and plants have gotten at Home Depot. This relates to the topic compensatory consumption because it is the consumer behavior of buying products or services to offset frustrations or difficulties in life. Recently, on social media a lot of videos have come upon people who have felt sad or agitated from being inside their homes for so long like to buy flowers for their home and many of these people have not stopped buying flowers like succulents from Home Depot.  Social Class Dynamics By: Niousha Khosrowyar   For decades, a majority of Americans have been able to climb the economic ladder by earning higher incomes than their parents. These improving conditions are known as upward mobility, and form an important part of the American Dream. However, each consecutive generation is finding it harder to make this ascent. Millennials are often seen as a

  Home Depot: Targeting Specific Genders by Marycruz  Women are often targeted because of their role in household purchases. Home Depot knows that women iniciate 80% of home improvement projects and therefore makes women a target market. A way that they are marketing to them would be by the different colors of house paint and home decor accessories for easy room makeovers. Many products are geared toward gender specific needs. Even their advertising has shifted to be more female-friendly and focused. Recent print ads show a young couple perusing the curtain and fixture aisle, while television campaigns depict a family walking into the store with mom and dad, hand-in-hand and junior all in tow. He’s pulling a little red wagon suggesting that he can shop there, too. The messaging here is clear. The Home Depot is a great place to shop and comotable for the whole family. That is a message that applies to women.  Home Depot Target Market By: Niousha Khosrowyar   Home Depot's customer ba

  Topics under Chapter 11 How Home Depot is marketing to different ethnic groups by Dean The United States attracts different people around the globe because of economic opportunities. Each region is unique because the demographics can consist of different ethnic groups. Thus making it hard for brands to communicate with their consumers. Home Depot did a great job of fixing this issue by encouraging its workers to use their native language to help their customers. In-home depot they wear aprons as a part of their work uniform, the company allows its workers to customize it by adding pins and patches that represent their culture, interest, or group. Not only it’s a great conversation starter but also if there's a language patch it can notify consumers who're struggling with English to communicate with their native language.  https://corporate.homedepot.com/newsroom/culture-orange-apron With the growing diversity here in the United States, it’s important for brands to add str

 Topics under chapter 10 How Home Depot makes sure that their customers are satisfied By Dean In this chapter our class learned about what consumers feel and think after a purchase they’re either going to be satisfied or dissatisfied. It’s important for brands to perform and deliver at every step in the consumer’s journey because it costs more to acquire a new customer than to keep one, and one negative review trumps 12 positive reviews. That’s why Home Depot offers an exceptional return policy to keep its customers satisfied and a chance for them to make things right if something goes wrong. I remember buying a plant and after two months it died, I took the plant back and Home Depot refunded me with no questions. I was dissatisfied with my plant purchase and after returning it and getting a replacement It satisfied me as a consumer.  Check it out here: https://www.homedepot.com/c/Return_Policy Home Depot: Expectations and Performance by Marycruz   Home Depot knows that it must liv