GROUP 7 HOMEDEPOT

  Topics Under Chapter 9 Learning Choice Tactics By Dean The main idea of this chapter revolves around low-effort purchases and how the consumer processes information and makes a decision either consciously or unconsciously. The human mind has developed a mechanism to make choices easier especially when it comes to low-effort decisions. It’s important for marketers to learn how to condition their consumers to always choose their brand. Through operant conditioning, marketers are able to reinforce (satisfy a consumer), punish (when the consumer experiences negative emotions) create repeat purchase, and teach choice tactics. Homedepot has successfully done so by implementing a reward program called Pro Xtra. As you can see, the company offers its members exclusive perks and good deals to keep them coming back to their stores. Because of this program, consumers will develop choice tactics such as habit, brand loyalty, and even price as a simplification strategy that will benefit Home De

  How Home Depot Uses Framing to Attract Customers by Marycruz   One of Home Depot marketing strategy is using broad differentiation to bring in customers. It includes offering unique products or services to comete against other home improvement retailers like Lowes. The second strategy that they use is cost leadership to maintain leadership in an increasingly tough competitive market. Home Depot’s objectives are to offer high quality service and products. For example, the customers include carpenters or contractors will be able to find what they need at a low cost and by framing their commercials and their slogan which is, to be able to find everyday low priced items. With framing their marketing with their slogan, “ More Saving. More Doing” they will remain at the top of stores customers will buy from.    High-Effort Consumer Decisions By Alejandra Gonzalez In high-effort decisions, a consumer takes steps in order to make the right purchases. At first they decide what's important

  Topics Under Chapter 7  Home Depot Consumers: Ability to Process Information by Marycruz   When there needs to be some remodeling done in a home or apartment, a person does research on the materials they need to do it. Let’s say for example a person wants to add some tile into their bathroom, they need to buy the things they need to do it but they will first do research on where and what to buy. First off there are four variables that affect the extent of external information search 1) consumer knowledge 2) cognitive abilities 3) consumer effect 4) demographic factors. The consumer will probably have some basic knowledge on how to install tile in the bathroom and will most likely look into Home Depot since it is a very popular home improvement store. Having some basic knowledge, they will move forward with the process. Consumers with a higher cognitive ability will likely be able to process the information that they are searching for and will most likely complete the project of insta

  High-Effort Versus Low-Effort Routes to Persuasion By Alejandra Gonzalez There are a variety of options to choose from when marketing a product, but who says they will all work. This is when marketers can choose to go through the low-effort route for marketing a product. Low-effort is when a product isn't really catching the consumer's attention, but they are able to relate to the character in the ad or the message. When the processing is low for consumers, marketers have to be able to make their ads or messages easily by using the peripheral route to persuasion. For instance, Home Depot targets the DIY folks, home renovators, or simply people who don’t mind going there for the items they need for their projects. When you hear a Home Depot commercial it doesn’t always grab your attention since you already know what they sell but using the peripheral approach to gain more consumers some of their commercials tend to be funny. By using humor in ads consumers want to see the ful