GROUP 7 HOMEDEPOT

  Home Depot and Self-Concept by Marycruz  Overall Home Depot is a store where anyone can go and buy what they need for their homes, apartments, building, and diys. Based on the chapter for this week it says that our ideal identity schemas influence which products we use and which consumption practices we engage in, even among consumers who object to the overcommercialization of contemporary culture. Home Depot has marketed to a wide variety of consumers and they are a store where even a student like me can buy something I need.  Consumer Characteristics By: Niousha Khosrowyar   Men are  more desirable customers than women as they spend, on average, 30% more at such stores. Another study found that 55% of customers are male, while 45% are female. The average age of a Home Depot shopper is 50 and Home Depot's customers' average income was $60,800. According to the interpretation of the Simmon’s Market Research Bureau, Home Depot should focus on white females, ages 35-54, with

  How Home Depot Brings on the Innovation by Marycruz  Every year Home Depot awards the newest innovation and for 2019 it was an lawn mower. The description is as follows; “ The ergonomic fit and high-accuracy cutting power of the Cub Cadet ULTIMA Series ZT1 50 FAB Zero-Turn Riding Mower by MTD raises the bar for durability without sacrificing operator comfort. The “zero-turn riding capability” allows faster mowing time. Dual LED headlights provide brighter, longer, broader light for working before dawn or after dusk. For a more even cut with fewer clumps and stragglers, the mower features a 50 in. heavy-duty fabricated deck with a reinforced AeroForce cutting system.” This could be very beneficial for someone who has to any grass work or has big fields to cover. A person who buys this would have to go through a high-effort decision to purchase this often but it would most likely benefit a landscaper or a person with a large field of grass who needs some time to cut it during the day

  How Home Depot Brings Value by Marycruz   Home Depot recognizes the responsibility they have for the environment. Home Depot is committed to offering products that are safer for the environment by selling greener products, and do things that can make a difference to the health and well being of millions of people and their communities. Home Depot offers an eco option. In October 2017 Home Depot was committed to working with suppliers to reduce the indoor air quality impact of chemicals used in the products they sell. For a products to be classified as an Eco Options product the supplier must document attributes that prove it has less of an impact on the environment than comparable products in the same category. This is really important because by doing so Home Depot will continue to keep customers who really have an importance of keeping and using environmentally friendly products. This is how they bring value to their customers.  Home Depot Psychographics By: Niousha Khosrowyar