Skip to main content

Chapter 12

 Home Depot: Targeting Specific Genders by Marycruz 

Women are often targeted because of their role in household purchases. Home Depot knows that women iniciate 80% of home improvement projects and therefore makes women a target market. A way that they are marketing to them would be by the different colors of house paint and home decor accessories for easy room makeovers. Many products are geared toward gender specific needs. Even their advertising has shifted to be more female-friendly and focused. Recent print ads show a young couple perusing the curtain and fixture aisle, while television campaigns depict a family walking into the store with mom and dad, hand-in-hand and junior all in tow. He’s pulling a little red wagon suggesting that he can shop there, too. The messaging here is clear. The Home Depot is a great place to shop and comotable for the whole family. That is a message that applies to women. 


Home Depot Target Market
By: Niousha Khosrowyar 

Home Depot's customer base can be broken down into roughly three categories.

  • Do-it-yourselfers who buy products and install them themselves in their homes.

  • Do-it-for-me customers that may seek Home Depot's own installation or consulting services.

  • Professional customers such as contractors, builders, plumbers, painters, and other home-improvement experts.

  • Generationally, baby boomers are Home Depot's most important customers. The generation born after World War II accounts for about half of Home Depot's revenue, which is unsurprising considering about 40% of the nation's homeowners are boomers, and they own about half of the total home value in the country. Still, like other retailers, Home Depot's realizes  the fastest-growing segment in home ownership is younger people, namely millennials. Home Depot sees the younger generation as more interested in do-it-for-me services and as particularly value-conscious.  

Comments

Post a Comment

Popular posts from this blog

Chapter 11

  Topics under Chapter 11 How Home Depot is marketing to different ethnic groups by Dean The United States attracts different people around the globe because of economic opportunities. Each region is unique because the demographics can consist of different ethnic groups. Thus making it hard for brands to communicate with their consumers. Home Depot did a great job of fixing this issue by encouraging its workers to use their native language to help their customers. In-home depot they wear aprons as a part of their work uniform, the company allows its workers to customize it by adding pins and patches that represent their culture, interest, or group. Not only it’s a great conversation starter but also if there's a language patch it can notify consumers who're struggling with English to communicate with their native language.  https://corporate.homedepot.com/newsroom/culture-orange-apron With the growing diversity here in the United States, it’s important for brands to add str
Post a Comment
Read more

Chapter 10

 Topics under chapter 10 How Home Depot makes sure that their customers are satisfied By Dean In this chapter our class learned about what consumers feel and think after a purchase they’re either going to be satisfied or dissatisfied. It’s important for brands to perform and deliver at every step in the consumer’s journey because it costs more to acquire a new customer than to keep one, and one negative review trumps 12 positive reviews. That’s why Home Depot offers an exceptional return policy to keep its customers satisfied and a chance for them to make things right if something goes wrong. I remember buying a plant and after two months it died, I took the plant back and Home Depot refunded me with no questions. I was dissatisfied with my plant purchase and after returning it and getting a replacement It satisfied me as a consumer.  Check it out here: https://www.homedepot.com/c/Return_Policy Home Depot: Expectations and Performance by Marycruz   Home Depot knows that it must liv
Post a Comment
Read more

Chapter 16

  Home Depot and Self-Concept by Marycruz  Overall Home Depot is a store where anyone can go and buy what they need for their homes, apartments, building, and diys. Based on the chapter for this week it says that our ideal identity schemas influence which products we use and which consumption practices we engage in, even among consumers who object to the overcommercialization of contemporary culture. Home Depot has marketed to a wide variety of consumers and they are a store where even a student like me can buy something I need.  Consumer Characteristics By: Niousha Khosrowyar   Men are  more desirable customers than women as they spend, on average, 30% more at such stores. Another study found that 55% of customers are male, while 45% are female. The average age of a Home Depot shopper is 50 and Home Depot's customers' average income was $60,800. According to the interpretation of the Simmon’s Market Research Bureau, Home Depot should focus on white females, ages 35-54, with
Post a Comment
Read more