How Home Depot is using technology to help with changing consumer attitudes towards home renovation by Dean The majority of Home Depot’s target market is Do It Yourself (D.I.Y) customers. These are ordinary people who want to improve their home by themselves to save money and for the rewarding feeling of accomplishing a big project. To sustain their growth Home Depot needs to market the idea that renovating or buying stuff for your house is an easy task. We all know that renovating a house or buying pieces of furniture are high-effort decisions because it involves a lot of time and money. Home Depot uses technology to influence their customers to let go of that idea.With the perception that it’s “hard to do a renovation because you don’t know where to start.” Home Depot uses AI technology with its mobile application to help customers with their projects. In the palms of their hands, they can easily access information about a project and the materials they’ll need, ...